Walking through the front door of Rocket Fizz at the Louisiana Boardwalk in Bossier City is like blasting off in a space shuttle of sugar.
As the overwhelming candy-sugar perfume permeates every pore, one feels rocketed into a sugar dimension beyond sight, sound, taste and smell. Sweet-haven!
It’s electric. It’s addictive. You can tell because it is usually crawling with people like fire-ants on a sugar cube.
There are over 500 different types of soda, in different brands, flavors and varieties to such extremes as buffalo wing-flavored soda. There also is a huge selection of candy, including an old school style candy-bin, to fill sacks with toffee and hard candy. Not only that, but there are small nostalgic gag and novelty gifts, and concert poster and tin reproductions.
“It’s supposed to have an old, going-back-in-time-to-grandma’s house feel.” says Richard Morris, owner of the franchise. “Like being in a time machine.”
Of the 500 different sodas, Morris said, “The big selling unusual flavors have been ranch dressing and bacon. I don’t know that I could personally call them good, but some people like them. Everybody tries them because they’re different.”
Morris, a former casino worker, bought into the franchise and brought it to Bossier after seeing the founder, Robert Powells, on an episode of “Undercover Boss.”
“We were watching that, and just said ‘Hey! That would be great here!’” Morris said.
According to employee, Hayley Burton, Morris is right.
“I have been here since we opened in March, and it’s always busy like this on the weekends,” said Burton, a cashier with a streak of blue hair as colorful as the confections surrounding her. She motions to the swarm of people lined up, crowded against the walls, like bees in a honeycomb foraging nectar. It sounds like they are humming, almost buzzing.
“It’s busy like this even a lot of the time during the week,” she said as she rings another order and nods at the long line of patrons carrying a rainbow array of goodies like worker bees hauling pollen.
Not to overlook the novelties and gags. The Rocket Fizz also resembles a storehouse for old mail-order comic book type items such as whoopee cushions and novelty glasses. As well as old classic posters and tins.
Everybody loves toys and candy. Walking out of Rocket Fizz with a six-pack of root beer and a custom bag of bin candy certainly makes one a happy worker bee. Next time you’re at the Boardwalk, buzz by the Fizz, and get your sugar on!