Shreveport, La., native Richard Morris brought Rocket Fizz, a California-based specialty soda and candy franchise, to Mississippi with the opening of a new store at the Outlets of Mississippi (200 Bass Pro Drive, Pearl,) on Wednesday, Nov. 6.
Rocket Fizz co-founders Robert Powells and Ryan Morgan opened their first store in Camarillo, Ca., in 2009. The store carries hundreds of varieties of specialty soda flavors from around the world, as well as old-fashioned candies, gag gifts and pop culture items.
#Morris first discovered Rocket Fizz in 2015, when Powells appeared on an episode of the television show "Undercover Boss." Morris says he loved the concept of the store so much that he decided to become a franchisee and start working to open his own store. He opened his first store at the Louisiana Boardwalk Outlets in Bossier City in March 2016 and a second store in Arlington, Texas, in 2017.
#Before opening his first Rocket Fizz store, Morris had worked at Louisiana casinos for more than 17 years. He started out working as a dealer at the Horseshoe Casino in Bossier City, La., and became the casino manager there in 2011. Morris later became a casino manager of the Margaritaville Resort Casino in Bossier in 2013.
The Rocket Fizz at the Outlets carries more than 420 different types of soda, Morris told the Jackson Free Press, including flavors from Rocket Fizz' own brand. The store also carries its own brand of taffy in more than 85 flavors.
#"Rocket Fizz is all about taking you back to your childhood with nostalgic, hard-to-find candies and sodas," Morris says. "I thought the idea of the store was so cool from the moment I saw it, and from the responses I've been getting since we opened, other people agree. Customers have been telling me this past week that Mississippi needed something like this."
#For more information, call 769-524-4870, visit rocketfizz.com or find the Outlets Rocket Fizz store on Facebook.