Owner of Rocket Fizz, former Marine, Dad
What I do
I'm constantly playing with soda pop, candy and toys.
I've owned the Rocket Fizz in Highlands Ranch for 3 1/2 years. My children are 7 and 9 so it's fun for them. They are my research and development partners. They've been intimately involved with the business since they were 3 and 5.
I was a corporate accountant for 14 years and in the Marines before that. This is fun for me and my kids.
How I pick my inventory
I choose from more than 15,000 items — we have about 3,300 in the store. We have 2,000 kinds of candy, 500 kinds of soda, 120 kinds of soda that are made by Rocket Fizz, 90 kinds of saltwater taffy. All of our nostalgic items are for sale. And the more you buy, the cheaper it is. We sell our bulk candy by the bag, not by the pound. So people can jam in as much as they can for the same price.
Almost every single day, a customer comes in and says, “Oh my gosh, I haven't seen this candy since I was little.” We have candy that people don't see around anymore. It's my job to access that candy — I'm like Willy Wonka.
We like to see families in here. It's a multigenerational store. There's something for everyone.