BOSSIER CITY, LA
New stores make the Louisiana Boardwalk their home this March, helping the tourist attraction succeed.
The Louisiana Boardwalk has had its share of troubles in the past.
"We went through bankruptcy," said Boardwalk Marketing Manager, Ashley Davis.
New owners took over about two years ago and now Davis says business is thriving.
"We've had our ups and downs just like everybody else in the community so we're on the upswing here. We have three new stores opening this quarter so that's good news for us," she said.
All Star Hats is the latest addition and the second Boardwalk investment for the owners.
"We also own fantastic sport shop. Things eb and flow in the market and it doesn't matter whether you're on a street front location, an interior mall or an outdoor entertainment center, you're times are going to flex in and out," said owner Larry Wheeler.
Rocket Fizz Soda Pop and Candy shop is next on the list to open.
"I think the boardwalk is a prime money maker for bossier as far as keeping taxes rolling in, people coming in, the tourism industry so the more we can do for the boardwalk the better off the whole area will be," said owner, Richard Morris.
"We're not just like a small town. We have these good things here that can attract people," said All Star Hats store manager, Grant Wheeler.
It's a win-win for businesses and shoppers.
"I'm from out of town so the more stores that are here, the longer i can stay around, the more my trip is worth it," said Texarkana, Arkansas resident, Heith Guilbert.
"They are starting to bring a lot more people to the area and i know when you do that, other stores see the numbers, the demographics and see the opportunity to earn a good bottom line," said Executive Director and President of the Greater Bossier Economic Development Foundation, Rocky Rockett.
All Star Hats opened March 1. Rocket Fizz opens Thursday, March 3.