Retail Therapy: Rocket Fizz Soda Pop & Candy Shop brings sweet nirvana to Fayetteville

Source - Fay Observer
Published - December 26, 2015
Original Article

Until this past Wednesday, I didn't realize there was such a thing as a peanut-butter-and-jelly flavored soda.

Or sour-cream-and-onion flavored crickets.

Or bacon-flavored lip balm.

Then I visited the new Rocket Fizz Soda Pop & Candy Shop at Marketfair shopping center and my knowledge of the world's products bubbled furiously over the top of the glass that contains my brain. In a fun way.

Fun is what Rocket Fizz is all about. The store, owned by Kyle and Ann Sims, is part of a growing chain that specializes in a huge variety of unique, odd, nostalgic and hard-to-find candies, sodas, toys and gifts.

You want wax lips? Bubble-gum cigars? Bendy action figures? Hello Kitty cotton candy? Cap guns? Sugar Babies? Vintage rock-concert posters? Gum dispensed by a toy chicken? Tiny rubber hands or tentacles? Taffy? Wacky glasses? Pez? Glow-in-the-dark putty? I could go on. And on.

The store stocks 371 soda varieties, including Cheerwine, several cream sodas, lots of root beers, boutique sodas such as those by Jones Soda Co., and plenty of gullet startlers - like Martian Poop soda, Ranch Dressing soda and Buffalo Wing soda.

It has hundreds of types of candy, including lots and lots of taffy flavors.

And it has lots of gag gifts.

"We get a lot of 'ooh' reactions," Ann Sims said. "I think that's the best part of it."

The Simses had hoped to open sooner than last Monday to take advantage both of Christmas shoppers and the opening night of "Star Wars" at the 15-screen Carmike theater next door.

But they're glad they got open when they did and are pleased that nearby Planet Fitness preceded them by a few days.

Kyle Sims said he and Ann learned about Rocket Fizz while watching "Undercover Boss" on TV one night. One of the company's co-founders was on.

They'd been looking for a business franchise to buy and liked what they saw about Rocket Fizz. They liked it even more after doing research and talking to other franchisees, including one in Colorado who, like Kyle soon will be, is a military retiree.

He said they like their location, including the dramatically overhauled Marketfair center with its open-air concept.

"We're really excited," he said.

They plan to taste all - or most - of the sodas over time. Ann Sims said she has tried about 25 so far.

"Some are what I call... interesting," she said.